Kazakhstan is trying to decide if this is really the case. Sacha Baron Cohen, an undeniably crass comedian, has invented Borat, a Kazakh journalist who’s not exactly a role model for tolerance and respect. Borat is now the subject of a soon-to-be-released film that’s getting attention. Honestly, Borat is pretty offensive, but he’s got plenty of fans.

The Kazakh government can’t quite decide what to do about this. Laugh it off? Invite him to Kazakhstan and then arrest him? Broadcast commercials about the true beauty of Kazakhstan? It already shut down a website related to Borat and garnered itself a fair piece of criticism. But there already are more journalists writing about Kazakhstan, and at least a few more people who’ve heard of the country (and, for the record, I think it’s a pretty nice place).

So which is better? Total obscurity, or being the object of derision? Too often you don’t get a choice. I’m not sure if I prefer a totally blank look when I tell someone I’m a Mormon, or a rather embarrassed changing of the subject.