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Jul. 10th, 2007 at 4:17 pm
Update: I didn’t realize it when I wrote this post, but J. Max Wilson beat me to the punch … here’s his “Dutcher Advertising Opportunism?” post.
Below is an excerpt from an email I’ve received two days in a row:
I’ve seen the movie being advertised. It doesn’t strike me as a movie that is designed to specifically answer the listed questions. In other words, there are much better ways to dispel misconceptions about Mormonism – than to hand someone a copy of this movie.
But that isn’t really the point. What bothers me is that this movie’s director, Richard Dutcher, has had a very recent and very public exit from the Mormon Church – so this Mormon-targeted marketing pitch strikes me as a rather cynical move.
Maybe I shouldn’t be all that surprised. No doubt someone has a lot of copies of this movie around and selling three of them at a time, for thirty bucks, might be a good deal to some people. What bothers me is the Mormon-centric pitch regarding a work from a currently much-less-than-Mormon-centric director.
We have real, qualified, faithful representatives out there who can speak for us as controversies and questions arise. Richard Dutcher isn’t one of them.