Because he’s known for pushing such innovative products, everything Steve Jobs says gets analyzed and assessed. During a New York Times interview he offers some candid thoughts on some other (non-Apple) products. Specifically, he makes an argument against the idea that Amazon’s Kindle is going to go anywhere. Mr. Jobs doesn’t actually criticize the product’s engineering – but rather offers a blunt view of the dwindling relationship people have with books these days:

“It doesn’t matter how good or bad the product is, the fact is that people don’t read anymore,” he said. “Forty percent of the people in the U.S. read one book or less last year. The whole conception is flawed at the top because people don’t read anymore.”

I’m wondering where he found this 40% statistic.

The problem Steve Jobs is pointing out isn’t that people don’t read … they read plenty … but they don’t read books.

What do ‘Nacle denizens think of this?

Some questions:

  • Is he right? Yes or No?
  • Is it a problem that people aren’t reading books?
  • If so, how small or big a problem is it?

***[For the record, Dan, we know that if only George Bush would have read more books, we wouldn’t be in Iraq]