The sister who taught Relief Society this morning included her own conversion story, which always makes me perk up and listen. She referred to herself as a “media referral;” apparently her introduction to the Gospel was through a commercial for a free Book of Mormon during an initial run of Star Trek: The Next Generation. I can tell you the natural consequences of such a media buy: 20 years later, our Lorenzo Snow lesson on conversion was taught through an extended Hobbit metaphor. It was fun.

Truely, I love the idea (don’t tell me I’m wrong) of people at Church headquarters deciding Trekkies are their most receptive TV audience, even though it might lead to an extra-ordinary share of sci-fi fan converts. If they were asking you, what TV shows’ audience would you go after with church commercials?